How to Use pushState( ) with Infinite Scroll to Improve Organic Search Marketing Results

Author’s Note: This post was originally published on the Covario blog in November 2014.

What is the Issue with Infinite Scroll?

For enterprise level websites, true infinite scroll functionality can lead to poor user engagement. Think about how a user can’t get to those footer links when the page keeps loading more content. As a result, vertical infinite scrolling web designs on large scale sites have failed in the past and should be implemented with caution on goal oriented websites. However, infinite scroll presentations are becoming more popular because both designers and users like the mobile-inspired interface. As a result, modified infinite scroll techniques (either horizontal or limited vertical) are often used to present tabular content within one page. You frequently see this type of interface used to present product descriptions, specifications, user reviews, etc. on product description pages or to list products within a category in lieu of paginated lists.

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Google’s Disavow Tool – Case Study

Author’s Note: This post was originally published on the Covario blog in November 2013

Recently, Covario was given the opportunity to work with a client that was hit hard in both Google rankings and referrals back in May 2012 – the first month the Penguin update was pushed live.

The client did not have a Google Webmaster Tools account set up at the time, so there is no record of “Link Warning” or “Manual Penalty” messages in Google’s Webmaster Tools. There have been no messages received since the beginning of 2013, and the site appears in Google’s index. However, both traffic and rankings fell off a cliff in May 2012 and did not recover.

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Google’s Local Carousel: A New Form of Discovery Marketing

Author Note: This post was originally published on the Covario blog in July 2013. 

With greater frequency, we are seeing forms of Discovery Marketing being adapted in multiple mediums. Google’s recent announcement of the local “Carousel” has proven to be a major advancement in how search is being displayed. Due to the more visual nature of us humans, the Carousel offers various channels for the users to discover information and brands in a more visual and interactive manner.

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Authorship and AuthorRank in the Post Panda SEO Landscape

Author’s Note: This post was originally published on the Covario blog in December 2012. 

The Internet has been abuzz recently over the rel=author tag and Google’s impending AuthorRank update that will reward individuals who are social influencers and write sharable content with higher organic search rankings. As such, Phong Chieng, Sr. SEO Strategist, and I thought we would take a moment to review the history of this impending change and provide insights on how it will fit into the larger search environment.

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